Article Marketing Plan

Article Marketing Plan Part 0: Starting with the Right Attitude

June 8th, 2010 | Author: Brad

Article marketing is easy enough–right? All you need to is a simple article marketing plan where you pick a few keywords, write a few articles, make a few bookmarks and you’re on your way to two hundred bucks a day while you sit home naked with the wife all day and take the kids to the zoo every weekend, right?

I don’t have to tell you the kind of overblown crap these guys try and pass off as the Internet marketing dream.

And I don’t want to spit on article marketing, either. I know it works. But bum marketing is a little more involved–at least on the start-up– than most gurus would have you believe.

1 Important Element the “Gurus” Always Leave Out

Article marketing really is easy and profitable once you’ve got the groundwork done and have a system in place. But you won’t make anything but chump change unless you put in some consistent work on the front end.. .

There’s a reason you never read that kind of thing in the guberus’ sales letters: it’d run off 90% of their prospects. If you’re still here reading this, you’ve probably got the right attitude.

What’s Missing from Most Article Marketing Plans?

There are several steps to a successful article marketing strategy that don’t really get talked about a whole lot. While most how-to guides at least cover a bit of niche and keyword research, almost nobody ever tells you how to write an SEO-friendly article that people want to read. There are formulas and tricks you can use to make your articles great–even if you’re not a great writer.

While some Internet marketing gurus will make a mention of pre-selling, very few go into detail on how you do it. And almost nobody talks about how and why your directory submission articles should be different from the content on your site.

I wish I’d been able to find more info on those points when I first started out. That’s why I’m writing about them here in this series. Read the series and you’ll also pick up some pointers on how to chose a market, research keywords, and leverage Web 2.0 pages. (For all that the gurus talk about “Web 2.0 properties”, they never really tell you how to use them.)

This information, combined with effort and a little bit of elbow grease, can rocket you into some pretty good money–if you put in the flollow-throuhg.

Wait, Mr. Anti-Guru: Who The #*!& are You Again?

Nobody with a big name. Just someone who’s ghostwritten for a lot of different IM clients who (most of them doing some form of article marketing) who finally started to bum market a little on the side. I plan to keep it up, too. Why? Because article marketing delivers results.

But to see those results, I had to a) figure out how to play this gig the right way b) put in a little effort (okay: a lot, to start) c) have a good article marketing plan to follow. Come back here tomorrow and I’ll show you the first step of that plan.