Posts Tagged ‘backlinks’
Why is article marketing such a good linking strategy? There are four major reasons why:
1. Your links come from quality sites. While to a large extent Google judges every page on an individual basis, it also pays attention to the domain pages are on. That’s why an article on Ezinearticles.com will often rank higher than it would if you put it on a new site. Google trust is golden.
2. You control the anchor text. Web directories allow you to put an anchor-texted backlink inside your author profile. The anchor text in your links will help you to rank well for specific keywords. You don’t always get to choose the anchor text in links back to your site–but with article marketing, you do!
Some directories such as Articlesbase.com will also let you link to your website in the body text of your article.
3. Your links will be contextually relevant. The text that surrounds your links can influence the way Google sees that link. Relevant content can only help you out!
4. You can get good traffic before you get good rankings! Article directory pages often rank well and quickly for their keywords. The best of these sites also have very good internal linking schemes that help people find your content. It’s quite possible to get lots of traffic before you ever even appear in Google.
